Who is
Mohammed Habbab
Co-founder , Senior Partner
Co-founder , Senior Partner
Mohammed is a distinguished leader in the gaming industry with a proven track record in driving business growth, forming strategic alliances, and fostering innovation across diverse markets. His expertise in sales, marketing, and business development has been pivotal in expanding Microsoft's gaming operations in the Middle East, Africa, and Central and Eastern Europe. Mohammed's leadership in building sales channels, digital platforms, and gaming development programs, coupled with his collaboration with renowned publishers like Bethesda, Ubisoft, and EA, highlights his commitment to advancing the gaming ecosystem and fostering innovation. His forward-thinking vision and ability to navigate complex market dynamics have solidified his reputation as a trailblazer in the gaming industry's evolution.
What makes expertise distinctive
Over 15 years of experience in leading gaming business for Microsoft in multiple countries
Lead Microsoft Gaming Business in MEA and stretched to Central and Eastern Europe.
Launched the digital for Xbox in the region services/subscription for Xbox in Middle East and Africa
Lead the digital transformation project
Lead many development project on gaming
Launched the first gaming console for Xbox in Saudi and everything that followed in Middle East and Africa .
Set Multiple distribution channels and distributors for gaming in the region
Game Development and Community
Lead Microsoft Gaming Business in MEA and stretched to Central and Eastern Europe.
Launched the digital for Xbox in the region services/subscription for Xbox in Middle East and Africa .
Lead the digital transformation project.
Lead many development project on gaming.
Launched the first gaming console for Xbox in Saudi and everything that followed in Middle East and Africa .
Set Multiple distribution channels and distributors for gaming in the region.
Over 15 years of experience in leading gaming business for Microsoft in multiple countries
Lead Microsoft Gaming Business in MEA and stretched to Central and Eastern Europe.
Launched the digital for Xbox in the region services/subscription for Xbox in Middle East and Africa
Lead the digital transformation project
Lead many development project on gaming
Launched the first gaming console for Xbox in Saudi and everything that followed in Middle East and Africa .
Set Multiple distribution channels and distributors for gaming in the region
Game Development and Community
Lead Microsoft Gaming Business in MEA and stretched to Central and Eastern Europe.
Launched the digital for Xbox in the region services/subscription for Xbox in Middle East and Africa .
Lead the digital transformation project.
Lead many development project on gaming.
Launched the first gaming console for Xbox in Saudi and everything that followed in Middle East and Africa .
Set Multiple distribution channels and distributors for gaming in the region.
Awards and Recognitions
Recognized with Circle of Excellence Gold (Twice) and Platinum awards for exceptional performance in Microsoft.
Best Local representative in Saudi by Saudi gamer in 2014 .
Awarded from Eastern region schools through the Ministry of Education due to work done in edutainment 2015-2016 .
Multiple spotlight awards in Microsoft for exceptional performance.
Awards and Recognitions
Recognized with Circle of Excellence Gold (Twice) and Platinum awards for exceptional performance in Microsoft.
Best Local representative in Saudi by Saudi gamer in 2014 .
Awarded from Eastern region schools through the Ministry of Education due to work done in edutainment 2015-2016 .
Multiple spotlight awards in Microsoft for exceptional performance.
Best Local representative in Saudi by Saudi gamer in 2014 .
Awarded from Eastern region schools through the Ministry of Education due to work done in edutainment 2015-2016 .
Multiple spotlight awards in Microsoft for exceptional performance.
Key contributions
Gaming Category Lead | MEA, Microsoft 2019 - 2024
Overseeing Gaming business operations across 5 diverse countries, fostering strategic relationships with influencers, PR outlets, and gaming entities.
Developed and implemented digital attachment strategies, driving growth in key markets like Turkey.
Developed partners/resellers programs and set distribution strategies
Demonstrated full accountability for sales and profitability across MEA, consistently surpassing budgetary targets through effective team management and planning.
Led business performance reviews and mentored teams, fostering an inclusive and collaborative work environment.
Gaming Category Manager | Gulf and Saudi, Company | UAE & Saudi | 2017 - 2019
Managed Gaming business operations in Saudi & UAE, including product management, marketing campaigns, and PR activities.
Pioneered strategic partnerships with telcos and major brands, enhancing Xbox competitions and driving sales.
Played a key role in launching GCAM in Saudi, earning trust as a strategic advisor to governmental entities.
Launched distributors in gulf countries
Gaming Category Lead | MEA, Microsoft 2019 - 2024
Overseeing Gaming business operations across 5 diverse countries, fostering strategic relationships with influencers, PR outlets, and gaming entities.
Developed and implemented digital attachment strategies, driving growth in key markets like Turkey.
Developed partners/resellers programs and set distribution strategies
Demonstrated full accountability for sales and profitability across MEA, consistently surpassing budgetary targets through effective team management and planning.
Led business performance reviews and mentored teams, fostering an inclusive and collaborative work environment.
Gaming Category Manager | Gulf and Saudi, Company | UAE & Saudi | 2017 - 2019
Managed Gaming business operations in Saudi & UAE, including product management, marketing campaigns, and PR activities.
Pioneered strategic partnerships with telcos and major brands, enhancing Xbox competitions and driving sales.
Played a key role in launching GCAM in Saudi, earning trust as a strategic advisor to governmental entities.
Launched distributors in gulf countries
Gaming Category Manager | Saudi, Company | Saudi | 2009 - 2016
Spearheaded the launch of Xbox Live in Saudi Arabia, achieving notable sales growth and marketing success.
Managed Xbox sales through distributors and launched strategic partnerships with Falak, a key distributor.
Introduced groundbreaking esports competitions and gaming expos, positioning Saudi Arabia as a regional gaming hub.
Gaming Category Manager | Saudi, Company | Saudi | 2009 - 2016
Spearheaded the launch of Xbox Live in Saudi Arabia, achieving notable sales growth and marketing success.
Managed Xbox sales through distributors and launched strategic partnerships with Falak, a key distributor.
Introduced groundbreaking esports competitions and gaming expos, positioning Saudi Arabia as a regional gaming hub.
Managed Xbox sales through distributors and launched strategic partnerships with Falak, a key distributor.
Introduced groundbreaking esports competitions and gaming expos, positioning Saudi Arabia as a regional gaming hub.